BOVI and Graccioza are the brands of two independent textile mills located in northern Portugal. BOVI is a prime source of quality bedding and textile accessories for the home, while Graccioza is a renowned source for premium bath linens.
Both companies have now combined forces to bring the best of Portuguese household textiles to the US market.
Graccioza is a Premium Line of bath rugs, mats, towels and robes, manufactured in Portugal to the world.
Uniqueness, Comfort, Sumptuousness, Indulgence, Elegancy, Opulence, Tradition.
These are some of the words that can define Graccioza: a Premium European Bath Linen which pledges a complete luxury bath concept where every product is thought in detail and manufactured with the highest standards. Graccioza Collection is the perfect union of elegant European design with stunning shapes, the finest textiles and today’s best technology. All this grounded by 40 years of experience, know-how and tradition.
Excellence in luxury, passion for textiles
With a heritage defined by craftsmanship and a continuous focus on quality and comfort, Graccioza produces the greatest bath linens of the world.
All our products convey the accumulated wisdom of many years of experience combined with innovative design and the finest yarns
STORY AND ROOTS
Not an history of a successful business, but one of courage, resilience, unity and love. Love for what you do and what you believe in.
Graccioza is part of the company Sorema: a manufacturer of innovative bath textiles since 1974 with more than 40 years of tradition and know-how in the textile industry.
With a very small team but a huge passion, drive and creativity the company founders, Manuel Relvas and his son, Duarte, started producing bath rugs in the year of 1975. It didn’t take long until the products started being recognized worldwide by its quality and design.
Since then, product development and design became Graccioza’s motto, with our collections growing into a wide range of products. The original bath rugs have been complemented by other textiles for the bathroom, specially a linen of premium towels, bathrobes and mats.
Today, Graccioza is a third-generation family business, continuously evolving and innovating. Our DNA, distinctive design based on high-end materials and special manufacturing processes, is nowadays sustained by a great workforce and represent the common thread between the past, present and future Graccioza collections.